Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, join Alex James—messaging strategist and the founder of Minimalist Marketing Co.—as he explores the art of crafting and delivering a marketing pitch that persuades your audience without making them feel pressured.
Learn how to identify your best fit buyer, get their attention, and uncover their true motives and desires. Get tips on figuring out which features your buyers care about and how to make those features more relevant. Along the way, Alex shows you the power of standing out with substance, creating strategic comparisons, and communicating the quality of your brand. By the end of this course, you’ll be prepared to get to know your customer better before you start making asks.
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